Here at Big-Giant, we like to say we don’t really have a mission statement or sugary wording to represent what we do. We do, however, have four principles we live by…A four word philosophy, if you will. Even if you won’t, we will.
We created a set of four posters, each representing one of our philosophical anchors and each utilizing one of the four process colors; C,M,Y,K.
We also created larger than life, make-believe, heavy construction vehicles to represent each topic. All of the previous, find their way onto the posters.
We also screen printed these ourselves, because, if you want something done right, do it yourself. That, or hire someone better than you to do it.
Anyway…the posters break down like this:
EXPLORE - If we don’t go too far, we haven’t gone far enough.
explanation: We like to push it further than is needed, so we know what’s what.
LOADED - We come in heavy, or we don’t come in at all.
explanation: We don’t take the project on unless we know we have the juice to get it done right. Sometimes that means saying “No”, but it’s best for everyone that way.
COLLABORATION - The whole is greater than the sum of its parts.
explanation: We work as a team. Within B-G and with clients. What we end up with is better than what any one of us would have created on our own.
VISION: We dig deep ’till you dig what we’ve done.
explanation: We keep at it until you’re happy and we don’t lose sight of the real goal during the process.